Ads galore! A sampling of the many ad formats I experimented with while on the Google Display Ads team
Ad Formats
Design values
When approaching ad design work, I am driven by the following design goals:
Modular - Ad formats should be easily replicable so they can be used across a wide array of advertisers.
Respectful - Ads should not take advantage of users' attention. They can be interactive and fun without being overly distracting.
Relevant - Ads should display important, delightful information that quickly educates the user about the product.
Note: All advertiser information is mocked.
Mid-funnel advertisers
Unique, interactive, mobile ad formats that push the envelope for mid-funnel advertising campaigns focused on apparel. Exploratory mocks for experimentation and planning purposes.
Live shopping
A modular cross-platform ad format based on editorial design patterns for livestream shopping events in collaboration with YouTube.
Promotion extensions
New concepts for "shoppable" mobile ads. Experimented with delightful new features such as sale countdowns and a convenient in-ad deep-linked shopping cart. Presented at the GDA 2022 Q4 Strategy Summit. Implemented in Q1 2023.
Connected TV
Interactive, informative ad format for Connected TV (streaming services). Applied insights from a design sprint to increase off-screen direct response from users. Incorporated QR codes based on YouTube design patterns. Experimented in Q4 2022.